HUSTLE is a college oriented competition designed to educate the maximum number of students in business entrepreneurship through real-world experiences. As students prepare to enter an extremely competitive business world, opportunities such as this program should be taken advantage of as they are extremely rare. This program will allow students to apply their classroom knowledge, determination, and skill-sets to operate a real business. Not only will students gain invaluable insight into running a business, but also will have the chance to win one of two cash prizes totaling $100,000 to be shared with teammates.